Winning Local Search with Schema Markup —
Learning Materials
Everything you need to implement Schema Markup for local search domination — audio discussion, a visual slide deck walkthrough, and a full explainer video.
Winning Local Search with Schema Markup
Audio Discussion
A focused audio walkthrough covering exactly how Schema Markup drives local search visibility — from LocalBusiness and service area markup to review schema and the structured data signals that put your clients above the competition.
Best paired with: Review the written episode first, then use this audio discussion to reinforce the Schema Markup framework while on the go.
Schema Markup Strategy
Visual Slide Walkthrough
A structured slide presentation walking through the complete local search Schema Markup framework — LocalBusiness types, service area signals, review markup, and the exact structured data implementations that get clients ranking in map packs and local results.
How to use this: Follow along slide-by-slide as the Schema Markup framework is broken down visually. Great for presenting the local search opportunity to clients.
Deep Dive
Full Explainer
A comprehensive video explanation of how Schema Markup wins local search — covering which schema types matter most for local businesses, how to diagnose why a client is missing from map packs, and a full implementation checklist.
Recommended use: Watch after reviewing the slide deck for the full picture. Ideal before running a Schema Markup audit on a client's local presence.