Winning Budgets with
Technical SEO Audits —
Learning Materials
Everything you need to win budgets with technical SEO audits — audio discussion, a visual slide deck walkthrough, and a full explainer video.
Winning Budgets with Technical SEO Audits
Audio Discussion
A focused audio walkthrough covering how to use technical SEO audits to win new client budgets — from structuring audit deliverables and communicating impact to positioning technical SEO as a high-value agency service.
Best paired with: Review the written episode first, then use this audio discussion to reinforce the technical SEO audit framework while on the go.
Technical SEO Audit Strategy
Visual Slide Walkthrough
A structured slide presentation walking through the technical SEO audit framework — how to structure audit deliverables, communicate findings to clients, and position technical SEO as a budget-winning agency service.
How to use this: Follow along slide-by-slide as the technical SEO audit framework is broken down visually. Great for presenting the business case for technical SEO to clients.
Deep Dive
Full Explainer
A comprehensive video explanation of how to win budgets with technical SEO audits — covering how to structure and deliver audits that demonstrate clear value, and how to turn technical findings into compelling business cases.
Recommended use: Watch after reviewing the slide deck for the full picture. Ideal before scoping and pitching a technical SEO audit to a new client.