Core Service — White-Label for Agencies

Technical SEO That Actually Moves the Needle

Comprehensive technical audits, strategic fixes, and ongoing optimisation to eliminate what's holding your clients' sites back — delivered white-label under your agency brand at wholesale pricing.

Your content might be perfect. Your products might be amazing. But if search engines can't crawl the site efficiently, index pages correctly, or understand its structure, none of that matters. Technical SEO is the foundation everything else is built on.

200-Point Audits Core Web Vitals Crawl Budget Log File Analysis White-Label

Why Most Sites Bleed Traffic Without Knowing It

The biggest technical SEO problems are usually invisible until they've been compounding for months. Here's what we find in nearly every audit.

Hidden Technical Debt

Every day, search engines waste crawl budget on duplicate pages, broken redirects, and orphaned content. Your best pages might not even be indexed while low-value pages consume all available crawl resources.

Performance Penalties

Slow page speed doesn't just frustrate users — it directly impacts rankings. Core Web Vitals are a confirmed ranking factor, yet most sites have never properly optimized LCP, CLS, or INP.

Structure Chaos

Confusing site architecture, poor internal linking, and bloated or missing XML sitemaps create a maze that search engines struggle to navigate. If Google can't find it efficiently, your customers can't either.

Indexation Issues

Soft 404s, noindex tags on important pages, canonical confusion — these silent killers prevent content from ever appearing in search results. You're creating content that never gets seen.

Our Process

From Chaos to Clarity

A rigorous four-phase process that identifies every issue, prioritises by impact, implements the fixes, and validates the results.

1

Discovery & Comprehensive Auditing

Technical Discovery Audit

  • Full site crawl using Screaming Frog and Sitebulb
  • URL structure and site architecture mapping
  • Duplicate and thin content identification
  • Redirect chain and loop detection
  • Indexation coverage and bloat assessment

Search Console Deep Dive

  • Coverage error resolution and tracking
  • "Currently not indexed" analysis
  • Performance data analysis across templates
  • Mobile usability issue identification
  • Core Web Vitals benchmarking

Crawl Behaviour Analysis

  • Robots.txt audit and optimisation
  • Meta robots tag review across all templates
  • Sitemap structure analysis and validation
  • Crawl budget analysis for large sites
  • Log file analysis (where server access available)
2

Strategic Planning & Prioritisation

Issue Prioritisation Matrix

We don't overwhelm you with 500 issues. We identify the critical few that will actually impact rankings and traffic.

Custom Implementation Roadmap

A phased plan that tackles issues in order of business impact, accounting for:

  • Development resource availability
  • Technical complexity per fix
  • Expected ROI timeline
  • Dependencies between fixes
3

Implementation & Execution

Crawling & Indexation

  • Robots.txt configuration
  • XML sitemap creation and submission
  • Noindex/nofollow implementation
  • Canonical tag enforcement

Architecture & Linking

  • Information architecture recommendations
  • URL structure optimisation
  • Internal linking strategy
  • Breadcrumb and navigation optimisation

Page Speed & CWV

  • Image optimisation and modern formats
  • JS and CSS optimisation
  • Third-party script audit
  • Caching and CDN recommendations

URL & Status Codes

  • 301/302 redirect audit and cleanup
  • Redirect chain elimination
  • Trailing slash normalisation
  • Parameter handling and URL cleanup
4

Validation & Monitoring

Post-Implementation Validation

  • Re-crawl to confirm all fixes are live
  • Search Console monitoring for indexation improvements
  • Core Web Vitals tracking through field data
  • Ranking and traffic validation for impacted pages

Ongoing Monitoring Setup

  • Custom Google Search Console reports
  • Performance tracking dashboards
  • Automated alerts for critical issues
  • Monthly technical health reports

Need One Specific Fix? We Have a Service for That.

Not ready for a full engagement? Each of these is available as a standalone service under our Try Before You Commit model.

Search Console Cleaning

3–6 hrs

Resolve "currently not indexed," soft 404s, and coverage errors that are preventing pages from appearing in search.

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Robots.txt & Crawl Control

2–4 hrs

Configure optimal crawl permissions and parameters so Googlebot focuses its budget on the pages that actually matter.

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Full Page Speed Audit

4–6 hrs

Detailed LCP, INP, CLS analysis using both lab and field data, with a prioritised remediation plan and developer-ready specifications.

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Redirect Mapping for Migrations

3–6 hrs

Complete redirect planning for site moves, redesigns, and platform migrations — protecting link equity and preventing traffic loss.

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Log File Analysis

4–6 hrs

Real server log data revealing exactly how Googlebot crawls the site — which pages it visits, how often, and where it wastes time.

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XML Sitemap Strategy

2–4 hrs

Custom sitemap architecture for complex sites — replacing bloated auto-generated files with clean, strategic submissions.

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The Right Fit

Is Technical SEO Right for Your Clients?

  • Traffic has plateaued or declined without obvious content or link issues
  • Site was recently migrated and rankings haven't recovered
  • Search Console shows large numbers of "discovered – not indexed" pages
  • Core Web Vitals fail Google's thresholds in field data
  • E-commerce site with thousands of product or category pages
  • Site has never had a proper technical audit
  • Planning a redesign or platform migration
  • Site is brand new with fewer than 50 pages
  • Primarily focused on local SEO and the technical foundation is already clean
  • Recently completed a comprehensive technical overhaul

Not sure which category your client falls into? A 30-minute strategy call is the fastest way to find out — we'll tell you honestly whether this service makes sense right now.

Book a Free Strategy Call

What to Expect When Working With Us

No black boxes. No mystery deliverables. Here's exactly how a typical Technical SEO engagement unfolds week by week.

Week 1

Discovery

We review your site, tools, and goals to confirm scope and uncover any immediate surprises.

Weeks 2–3

Audit & Analysis

Comprehensive crawling, analysis, and issue identification. You'll receive in-progress updates.

Week 4

Presentation

We present findings in a prioritised roadmap and discuss the implementation approach.

Week 5+

Implementation

We execute fixes and validate results through re-crawls and monitoring.

Ongoing

Monitoring

Continuous monitoring, reporting, and optimisation as the site evolves.

Frequently Asked Questions

It depends on site complexity. A small site (under 1,000 pages) typically takes 10–15 hours. Large sites or complex implementations can take 30–40+ hours. We always scope the engagement before starting, so you know exactly what to expect before committing to anything.
We can do both. For agencies with in-house development teams, we provide detailed specifications and developer-ready instructions — and we're available to collaborate directly with your devs. For agencies without technical resources, we can handle implementation directly where the platform allows. We scope this upfront so there are no surprises.
At minimum, annually. More frequently if the site is actively being changed, if a platform migration is planned, or if unexplained traffic changes are occurring. Search Console should be monitored continuously regardless — it surfaces issues weeks before they would show up in traffic data.
We use industry-standard tools including Screaming Frog, Sitebulb, Google Search Console, PageSpeed Insights, Chrome DevTools, WebPageTest, and SEMrush/Ahrefs for technical analysis. For large sites with server access, we also use log file analysis to understand actual Googlebot behaviour — not just crawl simulation. Custom Python scripts handle bulk validation and reporting tasks.
Fixing technical issues removes the barriers to ranking. If the content and authority are already strong, technical fixes can unlock significant and rapid improvements. But technical SEO alone won't rank poor content — it's the foundation that makes everything else work, not a substitute for it.
We focus exclusively on the technical layer — the infrastructure, crawlability, indexation, speed, and structured data work that determines whether a site can perform regardless of its content. We don't do content writing, link building, or keyword research. We're the specialist partner agencies use when they need deep technical expertise without bringing on a full-time technical SEO hire.
That's exactly what our Try Before You Commit model is for. Every service in our stack — from a robots.txt and crawl control review to a full page speed audit — is available as a standalone one-time project. No retainer, no minimum commitment. Pick the specific fix you need, see the work quality, and decide from there.

Technical SEO Works Best Alongside

Structured Data

Technical SEO ensures pages are indexable. Structured data ensures Google understands what's on them — enabling rich results and building the entity foundation that AI citations depend on.

Explore Structured Data

AI Optimization

AI optimization is built on a technically sound site. Without correct indexation and clean architecture, even well-vectorized content can't reach its potential. Technical SEO is the prerequisite layer for AI visibility.

Explore AI Optimization
Stop Losing Traffic to Technical Issues

Your Competitors Aren't Smarter. They Just Have Cleaner Technical Foundations.

Every day you wait is another day of wasted crawl budget, missed indexation opportunities, and invisible pages. Book a free discovery call — we'll review your site's technical health and tell you exactly where to start.