Stand Alone Service Type:
Redirect Management & URL Hygiene
Fix Redirect Chains, Broken Links, and URL Inconsistencies
What This Service Includes
Redirect issues silently kill SEO performance. Redirect chains waste crawl budget, broken links frustrate users, and inconsistent URL structures confuse search engines.
This service comprehensively audits and fixes all redirect and URL issues across your site.
Perfect for:
- Sites with a history of migrations or platform changes
- Anyone experiencing unexplained traffic loss
- Sites with inconsistent URL patterns
- E-Commerce sites with discontinued products
- Sites preparing for migration
What We Do
Redirect Audit
- Identify all 301, 302, 307 redirects site-wide
- Find and fix redirect chains
- Eliminate redirect loops
- Update internal links to point directly to final destinations
Broken Link Resolution
- Identify all 404 errors with historical traffic or backlinks
- Create strategic redirect plan for valuable 404s
- Clean up irrelevant 404s no longer worth maintaining
URL Standardization
- Trailing slash normalization
- WWW vs non-WWW enforcement
- HTTP vs HTTPS canonicalization
- Lowercase URL enforcement
- Parameter cleanup and standarization
Custom Redirect Strategy
Tailored solutions for common scenarios:
- Content consolidation
- Site structure reorganization
- campaign-specific redirects
- Temporary vs permanent redirect planning
Deliverables
What You'll Receive
- Complete redirect mapping spreadsheet
- Redirect implementation file
- Broken link report with resolution plan
- URL standardization guidelines
- Before/after link equity flow documentation
L La Carte FAQ
Common Questions
Core Web Vitals are a confirmed ranking factor, especially on mobile. While not the strongest factor, failing CWV can hold you back, and passing gives you an edge—especially against competitors with poor performance.
Permanent if properly maintained. However, adding new features, plugins, or content can degrade performance over time. We recommend quarterly performance checks.
We can't guarantee specific scores because platform limitations, hosting constraints, and third-party dependencies impact what's achievable. We focus on Core Web Vitals thresholds and real-world improvements.
Sometimes. If your hosting has fundamental limitations (slow server response times, poor caching), we'll recommend upgrades or alternatives.
We work with all major platforms. Some platforms have more limitations than others, but there are almost always meaningful improvements possible.
Ready For Redirect Management & URL Hygiene
Maintain strong SEO integrity by implementing structured redirect management and clean URL hygiene, ensuring both users and search engines always reach the correct pages without wasted crawl resources.
Not Sure What You Need?
Schedule a free 15-minute consultation to review your current performance scores.