Technical SEO
White-Label Technical SEO Your Agency Can Deliver From Day One
Comprehensive technical audits, strategic fixes, and ongoing optimisation — all delivered under your agency brand, at wholesale pricing your clients never see.
Your agency clients’ websites may have perfect content and strong branding — but if the technical foundation is broken, none of it ranks. Harper Media Group handles the full technical SEO layer: crawlability, indexation, Core Web Vitals, site architecture, and everything in between. You sell it. We deliver it. Your client sees your name on every report.
Technical SEO is the service your clients need most and the one most agencies can’t deliver confidently in-house. We give you a specialist team behind you — doing the work, writing the reports, fixing the issues — while you stay front and centre with your client.
Technical SEO is the foundation everything else is built on. Get it wrong, and you’re invisible. Get it right, and you unlock exponential growth.
Why Most Sites Bleed Traffic Without Knowing It
Hidden Technical Debt
Every day, search engines waste crawl budget on duplicate pages, broken redirects, and orphaned content. Your best pages might not even be getting indexed while junk pages consume valuable resources.
Performance Penalties
Slow page speed doesn't just frustrate users—it directly impacts rankings. Core Web Vitals are a confirmed ranking factor, yet most sites have never properly optimized LCP, CLS, or FID.
Structure Chaos
Confusing site architecture, poor internal linking, and non-existent XML sitemaps create a maze that search engines struggle to navigate. If Google can't find it, your customers can't either.
Indexation Issues
Soft 404s, noindex tags on important pages, canonical confusion—these silent killers prevent your content from ever appearing in search results. You're working hard to create content that never gets seen.
Our Technical SEO Process: From Chaos to Clarity
Phase 1: Discovery & Comprehensive Auditing
Technical Discovery Audit
- Full site crawl using Screaming Frog and Sitebulb
- URL structure analysis and pattern identification
- Site architecture mapping and depth analysis
- Duplicate content and thin content identification
- Redirect chain and loop detection
- Indexation coverage and bloat assessment
Search Console Deep Dive
- Coverage error resolution and tracking
- "Currently not indexed" and "Discovered - not indexed" analysis
- Performance data analysis across templates
- Mobile usability issue identification
- Core Web Vitals monitoring and benchmarking
Crawl Behavior Analysis
- Robots.txt audit and optimization recommendations
- Meta robots tag review across all templates
- Sitemap structure analysis and validation
- Crawl budget analysis for large sites
- Log file analysis (for sites with server access)
Phase 2: Strategic Planning & Prioritization
Issue Prioritization Matrix
Issue Prioritization Matrix
We don't overwhelm you with 500 issues. We identify the critical few that will actually impact your rankings and traffic:
- Critical (Fix Immediately): Issues causing active traffic loss
- High Priority (Fix This Month): Significant opportunities for improvement
- Medium Priority (Fix This Quarter): Important but not urgent
- Low Priority (Monitor): Nice-to-have improvements
Search Console Deep Dive
Custom Implementation Roadmap
A phased plan that tackles your issues in order of business impact, accounting for:
- Development resource availability
- Technical complexity
- Expected ROI timeline
- Dependencies between fixes
Phase 3: Implementation & Execution
Crawling & Indexation Optimization
- Robots.txt configuration for optimal crawl efficiency
- XML sitemap creation, optimization, and submission
- Strategic noindex/nofollow implementation for content pruning
- Pagination parameter handling
- Canonical tag implementation and enforcement
Site Architecture & Internal Linking
- Information architecture recommendations
- URL structure optimization
- Internal linking strategy development
- Hub page and spoke page structure
- Breadcrumb and navigation optimization
- Anchor text recommendations for priority URLs
Page Speed & Core Web Vitals
- Image optimization (compression, modern formats, responsive images)
- JavaScript and CSS optimization (minification, deferring, critical CSS)
- Server response time improvements
- Third-party script audit and optimization
- Caching configuration recommendations
- CDN strategy and implementation support
URL Management & Status Codes
- 301/302/307 redirect audit and cleanup
- Redirect chain elimination
- Trailing slash normalization
- WWW vs non-WWW canonicalization
- Parameter handling and URL cleanup
- Custom 404 strategy for improved UX
Phase 4: Validation & Monitoring
Post-Implementation Validation
- Re-crawl to confirm all fixes are live
- Search Console monitoring for indexation improvements
- Core Web Vitals tracking through field data
- Ranking and traffic validation for impacted pages
Ongoing Monitoring Setup
- Custom Google Search Console reports
- Performance tracking dashboards
- Automated alert configuration for critical issues
- Monthly technical health reports
Flexible Add-Ons for Specific Technical Needs
Search Console Cleaning
Resolve "currently not indexed," soft 404s, and coverage errors
Robots.txt & Crawl Control
Configure optimal crawl permissions and parameters
Full Page Speed Audit
Detailed LCP, FID, CLS analysis with prioritized fixes
Redirect Mapping for Migrations
Complete redirect planning for site moves
Log File Analysis
Reveals exactly how Googlebot crawls client sites.
XML Sitemap Strategy
Custom sitemap architecture for complex sites
WHO NEEDS TECHNICAL SEO
Is Technical SEO Right for Your Clients?
Your clients need technical SEO if:
- Their traffic has plateaued or declined without obvious content or link issues
- They’ve recently migrated sites and haven’t recovered rankings
- Their Search Console shows thousands of “discovered – not indexed” pages
- Their Core Web Vitals fail Google’s thresholds
- They have an e-commerce site with thousands of product pages
- They’ve never had a proper technical audit
- Their site is slow and you don’t know why
- Their planning a site redesign or platform migration
Your Clients may not need technical SEO if:
- Their site is brand new with less than 50 pages
- They’ve primarily focused on local SEO and your technical foundation is clean
- They’ve recently completed a comprehensive technical overhaul
TECHNICAL SEO FAQ
Common Questions About Technical SEO
It depends on site complexity. A small site (under 1,000 pages) typically takes 10-15 hours. Large sites or complex implementations can take 30-40+ hours. We always scope before starting.
We can do both. For clients with in-house dev teams, we provide detailed specifications and collaborate directly. For clients without technical resources, we can handle implementation directly (where platform allows).
At minimum, annually. More frequently if you're actively making changes, migrating platforms, or experiencing unexplained traffic changes.
We use industry-standard tools including Screaming Frog, Sitebulb, Google Search Console, PageSpeed Insights, Chrome DevTools, SEMrush/Ahrefs for technical checks, and custom scripts when needed.
Fixing technical issues removes barriers to ranking. If your content and authority are strong, technical fixes can unlock significant improvements. But technical SEO alone won't rank poor content.
PROCESS TRANSPARENCY
What to Expect When Working With Us
You Brief Us
Tell us about the client site, their goals, and any known issues. We handle the rest.
We Audit
Full technical crawl, Search Console analysis, log file review, and Core Web Vitals assessment. You receive progress updates throughout — your client doesn't hear from us at all.
We deliver to you
A white-labeled report and prioritised roadmap, formatted under your agency brand and ready to present in your next client meeting..
We Fix and Report
Depending on your package, we execute fixes and validate results through re-crawls and monitoring.
Ready to Add Technical SEO and AI Optimization to Your Service Menu?
Book a free 30-minute partner strategy call. We’ll walk through your client roster, identify which services fit, show you the AI Analytics Platform live, and confirm pricing. No obligation.