Stand Alone Service Type:
Site Architecture & Internal Linking Strategy
Build Topic Authority Through Strategic Content Organization
What This Service Includes
Your site’s architecture determines how easily search engines and users can find your most important content. Poor structure buries valuable pages. Strategic internal linking builds topical authority and guides search engines to priority content.
This service analyzes your current architecture and builds a strategic linking plan to maximize Page Rank flow and topical relevance.
Perfect for:
- Sites with thousands of pages needing better organization
- Businesses wanting to rank for competitive topics
- Content publishers building topical authority
- E-Commerce sites with complex category structures
- Anyone with orphaned or poorly linked pages
What We Do
Information Architecture Analysis
- Map current site structure and hierarchy
- Identify depth issues
- Find orphaned pages with no internal links
- Assess URL structure and taxonomy
Click Depth Optimization
- Ensure important pages are 3 clicks or fewer from homepage
- Create hub and spoke content structures
- Implement breadcrumb optimization
- Navigation and footer link strategy
Internal Linking Strategy
- Identify 10-20 strategic anchor text recommendations for priority page
- Create linking opportunities from high-authority pages
- Build topical cluster linking
- Implement contextual internal links for SEO + UX
Orphan Page Resolution
- Identify valuable pages with few or no internal links
- Create strategic linking plan to integrate orphaned content
- Recommend content consultation where appropriate
Hub Page Strategy
- Identify or create hub pages for key topics
- Link related content to and from hub pages
- Build topical authority through comprehensive coverage
Deliverables
What You'll Receive
- Site architecture visual map
- Click depth analysis report
- 10-20 strategic internal linking recommendations per priority page
- Hub page structure plan
- Implementation checklist for your team.
L La Carte FAQ
Common Questions
Core Web Vitals are a confirmed ranking factor, especially on mobile. While not the strongest factor, failing CWV can hold you back, and passing gives you an edge—especially against competitors with poor performance.
Permanent if properly maintained. However, adding new features, plugins, or content can degrade performance over time. We recommend quarterly performance checks.
We can't guarantee specific scores because platform limitations, hosting constraints, and third-party dependencies impact what's achievable. We focus on Core Web Vitals thresholds and real-world improvements.
Sometimes. If your hosting has fundamental limitations (slow server response times, poor caching), we'll recommend upgrades or alternatives.
We work with all major platforms. Some platforms have more limitations than others, but there are almost always meaningful improvements possible.
Ready to Improve Your Site Architecture
Improve your site architecture and internal linking to help search engines better understand your content, strengthen topical authority, and guide users to your most important pages.
Not Sure What You Need?
Schedule a free 15-minute consultation to review your current performance scores.